Dynamic tariffing
Surizon SupremeROI
Maximize Revenue and Utilization in Your Network with Surizon Dynamic Tariffing
The Revenue Challenge
ARPU is declining and subscriber growth is on a plateau, yet shareholders rightfully demand growth. Where will the growth come from?
Traditionally, network operators have looked for evasive “killer applications” to make their network more attractive, creating growth through increase in network usage and market share. But what other ways are there to increase revenue in a stagnant market?
To find solutions we need to look at other industries, which have a similar structure and challenge. In the airline and hotel industry, as in mobile telecommunications, huge investments are poured into assets that are intended to generate revenue. Both industries have struggled with stagnating or slow market growth for longer than the mobile telecommunications industry.
The Revenue Fountain
Yield Management is successfully used in the airline and hotel industry to maximize revenue.
Yield Management is about harnessing the dynamics of network utilization, price, time, location, customer preferences and other factors in relation to one another. Then dynamically adjusting the price and the offering frequently to maximize both revenue and network utilization.
Successful implementation of Yield Management results in higher revenue on a lower investment base, thus dramatically improving ROI.
Yield Management in Your Network
The process of yield management in your network requires the integration of the parameters
Price – Cost – Time – Location – Customer Profile – Other factors
into the most effective package to maximize both revenue and network utilization. By doing that, more revenue can be extracted from any given network infrastructure. It requires the understanding of customer profiles and behavior as a function of time, place, price and other factors.
Talk to Surizon about using Dynamic Tariffing to maximize revenue and network utilization.